You cannot ask customers to leave a positive review in your video or disclose any private information.Īccording to Amazon’s tips for creating a product video, the best length of videos you upload to the detail page should be between 1 and 12 minutes. Your videos must not include any references to pricing, promotions, discounts, or time-sensitive information such as limited-time deals and sales. This includes the promotion of your social media channels. While it is helpful on other channels, your videos on Amazon cannot reference your own website or a site other than Amazon. Your product listing video should not include any external links. As you consider the content of your video, we have some important call-outs from Amazon’s Video Content Guidelines. When considering what style of video, How-to or Product-in-use videos make for great additions to the product detail page. A product video should be descriptive, demonstrative, and product-focused. Violations of these guidelines could result in the removal of your selling account which will jeopardize your ability to sell. Return to the Upload Videos page in 24 hours to ensure your video is approved and live on the detail page, or if it was rejected review why and adjust accordinglyĪfter uploaded and once your video is live, the “Upload and Manage Product Videos” page will display the number of views on your video in the last 30 days and the average percent of views (out of all purchasers on the detail page in the last 30 days)Īmazon Product Listing Video Guidelines & Best PracticesĪs you prepare to upload a video to your Amazon listing page, you may be wondering what kind of videos am I allowed to upload? What are the requirements? What should I include in my videos? First and foremost, all videos must be compliant with Amazon’s Community Guidelines, which state no content with profanity, harassment, hate speech, private information, or external links. Select Submit and let Amazon Process and Review your video Ensure your thumbnail image is interesting and engaging. If this video only features one of your products, input just that ASIN, if the video features an entire set of products or complimentary products include all ASINs involved.Ī thumbnail for your video will automatically populate after the video is finished uploading, or you can submit a different one in either. Include the ASIN of the product you want this video to display for. The title should be 60 characters or less. For example, “How to use the Upright Pro by Vacuum Plus”. Input a title for your video, we recommend including your product’s name and brand name and a short description of what is happening in the video. mov under 5 GB, Amazon recommends the highest quality available. Again, select Upload Video or drag and drop your video from your computer.
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